Meta Tags

This article contains the basic information and detailed resources you need to correctly author or optimize your html web page's meta tags.


Meta Tags

HTML allows you to include specific information about your web page.  This information is called meta data.  Including meta data is an important part of the search engine optimization process as some search engines look at your meta data in order to learn more information about your web page.  It is important to remember that each search engine robot will treat meta data differently.  In fact, some may even ignore meta data all together.  Below is a list of some common meta data properties that should be included on any search engine friendly web page.


Meta Tag Dictionary

Tag Description Example
content-language Indicates the primary laguages used in the document. <meta http-equiv="content-language" content="en-us">
content-type Indicates the content type. <meta http-equiv="content-type" content="text/html; charset=utf-8">
description Provides search engines a summary of the content of your web page. <meta name="description" content="How to preform search engine optimization by yourself.  Includes links to free software that you can download."> 

keywords

Used to indicate key words or phrases used by search engines to improve the accuracy of their index and results. <meta name="keywords" content="search engine optimization, seo">
robots Tells a search engine robot whether a page should be indexed and it's links followed. See list below
all
Search engine robot should index this page and follow links to other web pages. <meta name="robots" content="all">
follow
Search engine robot should follow links found on this web page. <meta name="robots" content="follow">
index
Search engine robot should index this web page. <meta name="robots" content="index">
nofollow
Search engine can index this web page should not follow any links on the page. <meta name="robots" content="nofollow">
none
Search engine robot should ignore this web page. <meta name="robots" content="none">

 


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