Search Engine Optimization
This article offers advice and resources about performing search engine
optimization on web pages.
Search Engine Optimization is the process of refining a web site's content to improve the
site's search engine placement.
Introduction to Search Engine Optimization
Every day millions of web pages are added to the internets over 17 billion pages. Search engines like Google, Yahoo and MSN crawl the web,
spidering sites and adding the pages they find to their index. It's vital your web site is designed
so search engines can quickly crawler your pages and correctly index your
website.
Every search engine operates in a slightly different manner. Some place
more weight on a specific page element, such as page title, while others do
not. The purpose of this article is not to discuss the specifics of each
search engine, for those interested in learning more a quick search of the web
will turn up hundreds of web sites and forums dealing with the topic.
Be sure to view our resources section that
contains a link to WebCEO a free seo software program that guides you though
search engine optimization, submission and marketing.
Components of a search engine
friendly web site
robots.txt
The robots exclusion standard protocol may be used to prevent compliant robots and spiders from visiting specific parts of your web site. This information is stored in a file named "robots.txt" and is placed in your web site's main directory. A correctly written robots.txt, used to exclude irrelevant content such as privacy policies, is an important component of search engine optimization.
sitemap.xml
The search engine Google permits users to place a sitemap file on their site
that instructs their robot which pages should be indexed and in what
order. Once you've created the sitemap, register with Google's sitemap
program. After you've completed the registration process and added the
website to your account, you'll be able to login and notify google when you've
modified your sitemap file.
Components of a search engine friendly page
Valid HTML
Chances are your web pages are written in Hyper Text Markup Language, also known as HTML. Valid HTML is very important to Search Engine Optimization. An invalid page may not be properly indexed by a search engine. Make sure your HTML is valid by using a
HTML validator.
Meta Data
View the Meta Tag Dictionary
HTML allows you to include specific information about your web page. This
information is called meta data. Including meta data is an important part
of the search engine optimization process as some search engines look at your
meta data in order to learn more information about your web page. It is
important to remember that each search engine robot will treat meta data
differently. In fact, some may even ignore meta data all together.
Visit our page on Meta Tags to see a list of meta
tags that should be included on any search engine
friendly web page.
Resources
WebCEO - An enterprise level free
SEO software package.
Similar Articles:
Add your web site to Yahoo
Add your web site to Google
Meta Tags
More...
|
